Hallmark Creates Three New Businesses

Hallmark announces a reorganization that creates three new, independently operated businesses.

Hallmark Cards, Inc., announced the creation of three new, distinct businesses from its former North America organization. The three businesses—Hallmark Greetings, Hallmark Home and Gifts, and Hallmark Retail—will join Crayola, Crown Media, Crown Center and Hallmark International as part of the company’s diversified portfolio of independently operated businesses.

Don J. Hall, Jr. will remain board vice chairman and CEO of the enterprise. David Hall, president – Hallmark North America, has been promoted to president of the corporation and will join Don in leading the entire portfolio of businesses. Donald J. Hall continues to serve as board chairman.

“For 50 years, we have viewed the most important parts of our enterprise as one big organization—Hallmark North America,” says Don Hall, Jr. “But to enable focus, speed, accountability, decisiveness and greater impact in the marketplace, we must think of ourselves as distinct businesses. By doing so, we are enabling each business to focus precisely on what is needed to make their particular business succeed and be more competitive in the future.”

Each of the new businesses will be led by a president with oversight and accountability for all aspects of that business. The businesses will operate independently of one another so each can make more focused and faster decisions based on their unique set of customers, consumers and marketplace demands, Hall added.

Mike Perry, president and CEO of Crayola, has been named president – Hallmark Greetings. Keith Kotel, vice president and general manager of gift solutions, has been named president – Hallmark Home and Gifts. John X. Watson will continue to serve as president – Hallmark Retail.